Splash Fashion Trends
Being a trend setter is hard work. For some celebrities it can be a way for the media and public to be critical of your every move. Understanding fashion and where it will go can be very subjective and sometimes, having the help of celebrities and fashion experts can lead you on the right path. It can also show you what is not trendy anymore to help you better.
Splash is a leading high street retailer that is part of the Dubai-based Landmark Group. The brand has just launched their new Spring/Summer 2011 fashion trends collection. The concept of the new campaign is freshly photographed, with images of the models dressed in pieces from the SS'11 collection as they are caught unaware on CCTV in various locations looking the object of attention and style.
The photo shoot by to fashion photographer Tejal Patni reflects the essence of style reflected in everyday life. The final eight mood boards will see the two international models exploring fashion and its influences in various outdoor locations. The CEO of Splash has said that the company attempts to push their boundaries with each campaign, and the SS'll campaign is a reflection of the brand's 'Eye on Design' philosophy.
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